The Web is Flat - New Studio IMC Whitepaper

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The Web is Flat
How the WWW Will Merge With Public Spaces, Promote Free Speech, and Map New Frontiers



Thesis
Social media in public spaces such as interactive displays, mobile devices, and social software can greatly enhance communication and strengthen urban communities. Though these technologies currently utilize billboards, projections, and plasma displays, the emerging ‘OuterNet’ or ‘Next Net’ will eventually seamlessly infuse the capabilities of the Web within the very fabric of urban architecture and daily life, creating an “interactive network” filled with diverse and creative installations ranging from advertising to maps of the city and art works. This interactive network will inspire a sense of magic, promoting innovative info-mapping techniques, new business opportunities, and new art forms that will completely transform our experience of the city. In this paper, we discuss the history and future of these new technological techniques, art forms, and business opportunities.

Keywords/Tags
The Outnernet or Next Net
Mapping/Cartography
Public spaces & free speech
Technology, art, & advertising
Urban screens, mobile technologies, and social software
Video games and virtual worlds
The ancient art of memory- mapping knowledge/info
The Semantic Web- IBM, 2L, XML etc.
IMCtv, IMCmobile, IMCspace
Mapcidy