Introducing IMCmobile

Over the years, Studio IMC has developed a range of mobile applications from voting and mobile video download services to text2screen applications that promote free speech. Clients have included Absolut, NJ Nets, National Amusements, NBC/Universal, and many others.

These mobile applications are now being brought under one easy-to-manage application suite called IMCmobile.


Introducing, the IMCmobile management system.
With our system, mobile marketing campaign management becomes easy. Using a secure website (pics to be posted soon), you can create new keywords tied to our shortcode or to your own.

Here are just a few of the features offered by IMCmobile:

Management of Three Types of Keywords
1. Premium Keywords
Used for contests and voting that requires payment. The carriers collect payment.
Example. Vote for your favorite Rodeo act…. $.99 per entry

2. Standard (Vanity) Keywords
They can be used for any kind of campaign and are usually meaningful names or words.
Example. Text to receive $500 off a 2007 Mustang…

3. Value Keywords
Used for bounce back information. It can’t be used for contesting, voting, couponing, etc.
Example. Place a Keyword on a particular home being sold. The response is only for that home and returns only information about the home.

Integration with Billboards & other Digital Screens
IMCmobile integrates seamlessly with IMCtv through features like Text2screen, Pix2screen, and voting. Add-on mobile gaming also available with IMCtv and IMCmobile for real-time control over screens from user cell phones.

Special Keyword Features
1. Clients can enter some information into a link to the text message and a bounce back is created that is specific to the information entered. (assumption is that all data will be provided by client) Example. Enter your zip code for your closest. Alternatively this could be hit reply with your zip code.

2. Standard API to link to third party systems to pull dynamic data (i.e. zip code filters, special price takedowns etc)

3. Call Back feature - Divert the return message to a third number for immediate response. Example. Text YES back if you would like someone to contact you and show you this home today.

Contesting
Random Code Generation with link to Website.
Instant Winner (based on nth criteria – i.e. nth = 10th person or every 10th person)
Delayed Instant Winners…one an hour
Single Winner Drawings
(subject to carriers local laws and restrictions

Welcome Message
An option to turn on/off a customizable welcome message to all first time texters of an advertisers campaign. This is sent in addition the reply text.

Return Messages
Timing of the return messages is flexible. From an immediate bounce back to five hours later and even the next day.

Sorting of Database
Keyword/All of part of the keyword
Timing of Opt-in
Type of Campaign
Sub-Groups—back office sorting for each keyword that is not obvious to consumers.
Example. Keyword BMW…internal sort…premium product

Alerts
Alerts are sent to one keyword or a group of keywords. Sort the groups when you set up the keywords so you can send alerts by sub-groups.

Detailed Reporting
A 24/7 report feature that shows number of texts received or texter responses to a keyword, alerts sent to keyword group so we can track for billing purposes. Also has additional features including – time of day concentration, day of week concentration and top area codes. Graphs for visual reporting are also built-in.

Custom Skins
Some clients prefer to have their mobile application management portal with a custom look and feel that associates with their brand. For this reason, IMCmobile has customizable skins as an optional add-on feature.