Studio IMC at CMMA Eastern Region Meeting

CMMA Eastern Region Meeting

McKinsey & Company conference center, 55 East 52nd Street, New York - between Fifth and Madison.

Thursday, July 31, 2007
11:30AM to 3:00PM

Eastern Region Director
Frank Ball
Goldman Sachs

YouTube^©, MySpace^©, Podcasting, Second Life^©, Digital Signage - new technologies are creating new challenges for media managers. What are the implications and how managers can make effective use of these technologies to reach targeted audiences will be the subjectc of a panel discussion at the Communications Media Management Association (CMMA) Eastern Region meeting.

The Program
11:30 – 12:00: Arrival and networking

12:00 – 1:00: Lunch courtesy of CMMA partners Crews Control and Team People.

1:00 – 2:30: Evolving Communications Technologies Panel

Christopher King, Associate Director, RD Multimedia and Creative Media Services, Reader’s Digest Association

CMMA member, Chris King will describe the Reader’s Digest Association’s recent podcasting experiences and share lessons learned.

Boris Kizelshteyn - Managing Partner, combinedstory

combinedstory is a media firm specializing in representing business, brand or artwork in the virtual world. The company's principles have over 20 years of combined experience in the interactive media industry creating campaigns focused on virtual experiences. They are actively working in avatar interface based interactive worlds such as SecondLife^©, Kaneva^©, Entropia^© and There.^© (www.combinedstory.com).

James Tunick - Founder and President, Studio IMC

Studio IMC (Interactive Multimedia Culture) is a new media agency comprised of an international team of artists and software engineers focused on innovation. Studio IMC produces a tradeshow called the IMCexpo with the aim of spurring innovation and showcasing its artists. Studio IMC main products are IMCtv, an interactive media player for digital screens, and IMCvote, mobile software that integrates with IMCtv screens & web. (www.StudioIMC.com)

2:30 – 3:30: Technical and Management Issues Topic Go ‘Round. This popular CMMA open forum gives attendees the chance to ask questions or raise issues for discussion. A great opportunity to share in the collective experience of the group.

Where: McKinsey & Company conference center, 55 East 52nd Street, New York - between Fifth and Madison.

Our Host: CMMA member Steve Lackey, Managing Producer, McKinsey & Company

Click here to register. There is no cost to attend.