In a recent event at the Museum of TV & Radio, The Sci-Fi Channel and Battlestar Gallactica (Owned by NBC Universal) used IMCvote as a fun way to poll audience opinion.
This interactive marketing program allowed viewers to send a text-message to vote on their favorite character on the TV show. Viewers then receive a response sending them to the Battlestar Gallactica and museum websites.
Real-time voting results were also displayed on the Web, on mobile phones, and in the theater at the museum.
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